> For the complete documentation index, see [llms.txt](https://guide.openfoodnetwork.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guide.openfoodnetwork.org/es/basic-features/shopfront/customer-management-and-conditional-displays-prices.md).

# Customer management and conditional displays/prices

Often an enterprise may want to offer individual customers and wholesale retailers different prices (or even different products- such as bulk buys).

For some enterprises (such as community food groups) 'members' may be eligible to reduced rates in comparison to 'non members'.

'[**Tags and Tag rules**](/es/basic-features/shopfront/customer-management-and-conditional-displays-prices/tags-and-tag-rules.md)' are the mechanism on the OFN platform whereby differential pricing and other benefits can be imparted to specific customer groups, if desired.