# Customer management and conditional displays/prices Often an enterprise may want to offer individual customers and wholesale retailers different prices (or even different products- such as bulk buys). For some enterprises (such as community food groups) 'members' may be eligible to reduced rates in comparison to 'non members'. '[**Tags and Tag rules**](/es/basic-features/shopfront/customer-management-and-conditional-displays-prices/tags-and-tag-rules.md)' are the mechanism on the OFN platform whereby differential pricing and other benefits can be imparted to specific customer groups, if desired. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://guide.openfoodnetwork.org/es/basic-features/shopfront/customer-management-and-conditional-displays-prices.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.