# Notiziari ed email promozionali

Un buon modo per rimanere in contatto con i clienti o i clienti potenziali è impostare una mailing list a cui inviare periodicamente notiziari e aggiornamenti via mail. Per esempio, potresti voler inviare: 

* un notiziario mensile sui progressi della tua azienda, i nuovi prodotti, le novità dai tuoi fornitori, ecc.
* una notifica via mail ogni volta che viene lanciato un nuovo ciclo di richieste. 

Uno degli strumenti più comuni al momento è [Mailchimp](https://mailchimp.com/), quindi ti diamo qualche suggerimento per utilizzare Mailchimp per inviare i tuoi notiziari. 

{% hint style="danger" %}
Assicurati di rispettare le linee guida legali locali quando conservi ed utilizzi  dati dei tuoi clienti. Per il regolamento euroeo, vedi [qui](https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/).
{% endhint %}

## Integrare MailChimp con OFN

E' possibile collegare i tuoi account Open Food Network e MailChimp. Facendolo, il ontatto di ogni nuovo cliente che confermerà un ordine nel tuo negozio online sarà automaticamente aggiunto alla tua lista di contatti su MailChimp. 

Se hai bisogno di un supporto per creare questo collegamento automatico, contatta la squadra di supporto locale. 

## Sending a weekly email to customers via MailChimp

{% hint style="info" %}
A regular email to customers to remind them your next order cycle has just open (or is about to close) can be an effective reminder for them to place an order!
{% endhint %}

This is a slight hack of the [standard MailChimp advice](https://mailchimp.com/help/share-your-blog-posts-with-mailchimp/) for sending automated, regular emails.

* Once you have logged into your MailChimp account, select **Campaigns** and then **Create a Campaign**. Opt for the subcategory '**Email**'
* Click **Automated** and then **Share Blog Updates**.

![](/files/-LwEMsIVG6wqXevKJTeC)

* You will be directed to add RSS feed and timing for your email updates to customers.  Select one of the following feeds:\
  <https://www.lemonde.fr/rss/une.xml> <http://rss.nytimes.com/services/xml/rss/nyt/HomePage.xml> <https://www.theatlantic.com/feed/all/> <https://www.politico.com/rss/politicopicks.xml>\
  The exact URL entered doesn't matter- the fact that these RSS feeds post every day means that you can use it to trigger a regular email to your customers.

![](/files/-LwEPJXKPfNgWmuolIz8)

* Then choose when you want the email to be sent.  If your order cycle opens every Monday at noon you may enter to use these days and times.  Select **Next** to move on.
* Choose whether you would like the email to go to your entire audience (all of your mailing list) or just a segment of it (specific customers who you may have sub-grouped).
* From this point onwards, add details as you would normally in a MailChimp email or campaign.


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