Consejos para la gestión de hubs
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The Open Food Network is a global community of people who are running local food enterprises. Some of them are not-for-profit social enterprises run by community groups. Some are private businesses. All of them see the benefit of collaborating to continue to develop a single software system that allows them not only to access the OFN tools that facilitate their business but to use the power of the Network to link up with everyone else who is using OFN so that they can distribute and sell each other's products.
As well as collaborating to grow the OFN software, these enterprises are sharing ideas on managing the enterprises themselves. One example is which details its successes and failures as it is set up and grows. . Several OFN countries have a community forum where OFN users can share ideas and advice about managing their food hubs/shopfronts. .
Running a food enterprise is about much more than just selling food and documenting/accounting for sales. Marketing your enterprise to your target customer base is key. As well as sending , social media can be an effective (and cost-efficient) way of promoting your business.
You may wish to set up the following:
Page and/or Group:
Read our tips for FaceBook
Step-by-step guide to setting up a FaceBook page for your enterprise .
To coordinate and automate your social media campaigns, the following are handy:
Regular, periodic posts on one social media platform are better for building your audience (or following) than sporadic posts across multiple platforms.