# Running a Social Media Promotion
## Introduction
To retain loyal customers and/or attract new ones you may from time to time like to run a social media promotion. For example, you might post on Facebook and Instagram that for all orders received in the coming week over the value of £20, customers can claim a 5% discount on their shopping the following week.
Below is a step-by-step guide to implementing the above example. The process relies on the highly flexible [Tag and Tag](https://guide.openfoodnetwork.org/hungarian/basic-features/shopfront/customer-management-and-conditional-displays-prices/tags-and-tag-rules#show-hide-payment-methods) rules facility on the OFN platform. At the end of this page are tips on how to [adapt](#you-might-also-like-to-consider-rewarding-repeat-customers-with-a-small-discount) this promotional offer.
## Process
{% hint style="warning" %}
This is a THREE step process:
1. Identifying eligible customers who purchased above the threshold value.
2. Enabling these customers to get a discount the following week.
3. Removing this discount after one week.
{% endhint %}
### Step One
* Review your [Orders](https://openfoodnetwork.org.uk/admin/orders) when the current order cycle has closed. You can identify all the customers who have purchased above the threshold using the following:
1. Filter by Order Cycle name
2. Sort by total high to low (click on ‘Total’ twice)
### Step Two
* Visit your [Customers](https://openfoodnetwork.org.uk/admin/customers) page.
* Use the ‘Quick Search’ box to find customers who spent above your threshold on last week’s order cycle.
* Add the tag ‘week2reward’ to the customer’s entry.
* Visit **Enterprises -> Settings** and then select ‘[Payment Methods](https://guide.openfoodnetwork.org/hungarian/basic-features/shopfront/payment-methods)’ from the left hand menu. Click **+ New Payment** Method.
\
Name: Thank you Discount\
Description: a message of your choice (for example ‘As a small thank you for your support we would like to offer you 5% off this week’s shop’)\
Display: Both Checkout and Back Office\
Active: yes\
**Tags: Add the tag ‘week2reward’ into this space.**\
Provider: choose the most appropriate method for your business.\
Fee Calculator: Flat Percent
* After selecting Create, add ‘-5’ \* to the ‘Amount’ field of the ‘Fee Calculator’ Section. (Negative sign results in a discount)\
\
\*-5 will result in a 5% discount if your enterprise does not use Enterprise Fees.
{% hint style="danger" %}
All **percentage fees** are calculated on a percentage of **product costs** only.
{% endhint %}
{% hint style="warning" %}
If your business adds a flat percent Enterprise Fee to all products then the amount you need to enter into the 'Flat Percent' field for this discount payment method is:
$$= (100 + Enterprise Fee)\*Desired Discount/100$$
eg. for a business with an enterprise fee of 20% who would like to offer a 5% discount to volunteers, the amount to enter in the flat percent of this payment method is:
$$= -(100 + 20) \*5/100 = -6$$
{% endhint %}
* Visit your **Enterprise -> Settings** page and select ‘[Tag Rules](https://guide.openfoodnetwork.org/hungarian/basic-features/shopfront/customer-management-and-conditional-displays-prices/tags-and-tag-rules#show-hide-payment-methods)’ from the left hand menu. Set up the following Tag rules:
Default: Payment Methods tagged ‘week2reward’ are not visible.\
For customers tagged ‘week2reward’ payment methods tagged ‘week2reward’ are visible.
**Bingo! Only those customers who spent more than your threshold amount last week will be offered a 5% discount when they shop with you this week**
### Step Three
When the order cycle closes, as a hub, you may not want that particular set of customers to be eligible for a 5% discount on their future purchases (ie continue to have a discount for more than one week). In which case you will need to either:
* Remove the ‘week2reward’ tag from all the customer names\
**Or**
* Change the tag rule to:\
For Customers tagged ‘week2reward’ Payment Methods tagged ‘week2reward’ are NOT VISIBLE.
## **You might also like to consider rewarding repeat customers with a small discount.**
Rewarding only those customers who spend over a threshold amount may exclude those who live on their own or have a more limited household budget. You may like to run a social media campaign to encourage customer loyalty- whatever the value of their weekly/monthly spends are.
To do this you will need to keep an external record of how often each customer purchases from your OFN shopfront. The [support team in your local instance ](https://guide.openfoodnetwork.org/hungarian/local-ofn-organizations-and-contacts)maybe able to help compile this data for you.
With this information these are some ideas of campaigns you could run:
#### 5% discount off their next order to customers who order x number weeks/order cycles in a row.
In this case you would use the same steps outlined above to tag both the customer and the payment method (with a negative fee calculator) for one order cycle.
#### Free or discounted delivery of their next order to customers who have ordered x number of weeks in a row (akin to buy 3 lots of delivery and get the next free).
In this case you would tag the customer (say ‘thankyouweek1’) and then create a [shipping method](https://guide.openfoodnetwork.org/hungarian/basic-features/shopfront/shipping-methods) with the same tag (which was at a discounted rate).
The default and complementary tag rules would be:
Default: Shipping Methods tagged thankyouweek1 are NOT VISIBLE\
Rule: For customers tagged thankyouweek1 Shipping Methods tagged thakyouweek1 are VISIBLE\
\
\