# Customer management and conditional displays/prices

Often an enterprise may want to offer individual customers and wholesale retailers different prices (or even different products- such as bulk buys).

For some enterprises (such as community food groups) 'members' may be eligible to reduced rates in comparison to 'non members'.

'[**Tags and Tag rules**](/basic-features/shopfront/customer-management-and-conditional-displays-prices/tags-and-tag-rules.md)' are the mechanism on the OFN platform whereby differential pricing and other benefits can be imparted to specific customer groups, if desired.

For step-by-step guides on how to implement tags and tag rules to provide specific functionalities view the [How To section here](/hub-management-tips/how-tos.md).

You may find it especially helpful to read [this comparison of vouchers and tags and tag rules](/hub-management-tips/how-tos/vouchers-v.-tags.md) before you start.  It highlights our recommended method to achieve the functionality you are looking for.


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