> For the complete documentation index, see [llms.txt](https://guide.openfoodnetwork.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guide.openfoodnetwork.org/hub-management-tips/social-media.md).

# Social Media

OFN UK have a series of tips and resources on how to set up an effective social media strategy for your food enterprise.  These resources can also be found on their [Thriving Hubs Facebook](https://www.facebook.com/groups/thrivingfoodhub) group- join the group to access the most up to date information.

Running a food enterprise is about much more than just selling food and documenting/accounting for sales.  Marketing your enterprise to your target customer base is key.  As well as sending [regular emails and newsletters](/hub-management-tips/marketing-tips.md#email-marketing), social media can be an effective (and cost-efficient) way of promoting your business.

### Social Media Marketing

This series of documents explains from beginner to expert how to get the best out of social media:

{% file src="/files/-MKAN42m\_snfwY2iyATV" %}
Social Media 1
{% endfile %}

{% file src="/files/-MKANAUVQr-vxkMyoHhK" %}
Social Media 2
{% endfile %}

{% file src="/files/-MKANE6FJX-Mp8GMajcF" %}
How to use Hashtags on social media
{% endfile %}

{% file src="/files/-MKANMkFN6\_44JFFHklX" %}
Facebook tips
{% endfile %}

{% file src="/files/-MKANkljieJQPSjFx9Pa" %}
Introductory Instagram 
{% endfile %}

{% file src="/files/-MKANpi\_bCt7bsQjVPFD" %}
Instagram Masterclass
{% endfile %}

{% file src="/files/-MKANx90Lr34wk\_elqje" %}
Social Media Strategy
{% endfile %}

{% file src="/files/-MKAO1TynMWu1Ad\_CtYS" %}
Tools for social media
{% endfile %}

Watch [this video](https://youtu.be/2gdyHLiblFc) on how to improve your social media.

{% embed url="<https://youtu.be/2gdyHLiblFc>" %}

{% hint style="success" %}
Periodic posts on one social media platform are better for building your audience (or following) than sporadic posts across multiple platforms.
{% endhint %}