OFN UK have a series of tips and resources on how to set up an effective social media strategy for your food enterprise. These resources can also be found on their Thriving Hubs Facebook group- join the group to access the most up to date information.
Running a food enterprise is about much more than just selling food and documenting/accounting for sales. Marketing your enterprise to your target customer base is key. As well as sending regular emails and newsletters, social media can be an effective (and cost-efficient) way of promoting your business.
This series of documents explains from beginner to expert how to get the best out of social media:
Watch this video on how to improve your social media.