OFN UK have a series of tips and resources on how to set up an effective social media strategy for your food enterprise. These resources can also be found on their Thriving Hubs Facebook group- join the group to access the most up to date information.
Running a food enterprise is about much more than just selling food and documenting/accounting for sales. Marketing your enterprise to your target customer base is key. As well as sending regular emails and newsletters, social media can be an effective (and cost-efficient) way of promoting your business.
Social Media Marketing
This series of documents explains from beginner to expert how to get the best out of social media:
Social Media Webinar.pdf
Social Media 1
Social Media Tips.docx.pdf
Social Media 2
How to use HASHTAGS on social media.docx.pdf
How to use Hashtags on social media
Webinar slides - Facebook Improvers.pdf
Instagram Marketing Masterclass.pdf
Sort your social media strategy.pdf
Social Media Strategy
TOOLS FOR SOCIAL MEDIA SUCCESS.pdf
Tools for social media
Watch this video on how to improve your social media.
Periodic posts on one social media platform are better for building your audience (or following) than sporadic posts across multiple platforms.