OFN User Guide
English
English
  • Welcome to the OFN User Guide
  • Local OFN organisations and contacts
  • Where does my business fit in OFN?
  • Quick Start Guides
    • Hub
    • Shop
    • Profile
    • Digital Farmer's Markets
  • Features
    • Register and Create an Enterprise Account
    • Dashboard
    • Enterprise profile
      • Package / profile types
      • Enterprise Settings
      • Create or connect with your supplying producers
      • Making a producer profile searchable by product category
      • Enterprise Permissions
      • Change Profile Managers/Owners
    • Products
      • Add products
      • Product variants
      • Product properties
      • Pricing meat & other 'complete' products of unknown weight
      • Inventory tool
      • Group Buy - for bulk ordering
      • Product and Inventory import
    • Shopfront
      • Shipping Methods
      • Payment Methods
      • Enterprise Fees
      • Order cycles
        • Order Cycles (for Hubs)
        • Order Cycles (for Shops)
        • Opening more than one order cycle
        • Permissions in multi-enterprise order cycles
      • Customer management and conditional displays/prices
        • Customer Management
        • Tags and Tag Rules
      • Vouchers
      • Private shopfront
      • White Label shopfront
      • Display only shopfront
    • Orders
      • Manage Orders
      • Create orders manually
      • Refunds and Adjusting Payments
    • Subscriptions
      • Configuration
      • Subscriptions - Creating & Managing orders
      • Subscriptions - the customer's perspective
      • Subscriptions - FAQs
    • Reports
      • General tips
      • Order Reports
      • Reports for Bulk Order Management
      • Reports for Hub Management
      • Packing Reports
      • Payment Reports
      • Tax Reports
      • OFN Invoices
      • Xero Invoices
    • Groups
      • Create and manage a Group page
    • API
  • Hub management tips
    • How To's
      • Delete an Enterprise
      • Soft Close an Order Cycle
      • Open your Shop on 'Preview'
      • Customise your shop appearance
      • Take orders on Credit
      • Vouchers v. tags
      • Early Shopping 'Hour' for Priority Groups
      • Discounted/Free Delivery for Vulnerable Customers
      • Cash/EFTs for trusted customers only
      • Reward your volunteers
      • Running a Social Media Promotion
      • How to Create Gift Vouchers
    • Marketing Tips
    • Social Media
  • Complementary software and tools
    • Newsletters & Promotional Emails
    • Accounting and Invoicing Packages
      • Paying suppliers with ABA files (Australia)
    • API
  • Frequently Asked Questions
  • Glossary of OFN Terms
  • Shopping with Open Food Network
    • About Open Food Network
    • How to find an online food shop near you
    • Shopping and Placing an Order
    • The people & businesses who make your food
    • Your OFN account
    • Subscription Orders
    • Frequently Asked Questions
  • Feedback
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  • Integrating MailChimp with OFN
  • Sending a weekly email to customers via MailChimp
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  1. Complementary software and tools

Newsletters & Promotional Emails

PreviousComplementary software and toolsNextAccounting and Invoicing Packages

Last updated 5 years ago

A good way of keeping in touch with customers and potential customers is to set up a mailing list and periodically send out newsletters or information about product updates by email. For example, you may wish to send:

  • a monthly newsletter on the progress of your enterprise, new products, news from producers, etc.

  • an email notification each time a new sales cycle is launched.

One of the most common tools online today is , so here are some tips and tricks for using Mailchimp to send your newsletters.

Be sure to follow local legal guidelines when storing and processing customer contact information. For EU regulations see .

Integrating MailChimp with OFN

It is possible to "connect" your Open Food Network and MailChimp accounts. In doing so every new customer who places an order in your shop will automatically have their contact address added to your enterprise's MailChimp contact list.

If you would like us to help you facilitate this automatic link between your OFN and MailChimp accounts please contact your local support team.

Sending a weekly email to customers via MailChimp

A regular email to customers to remind them your next order cycle has just open (or is about to close) can be an effective reminder for them to place an order!

This is a slight hack of the for sending automated, regular emails.

  • Once you have logged into your MailChimp account, select Campaigns and then Create a Campaign. Opt for the subcategory 'Email'

  • Click Automated and then Share Blog Updates.

  • Then choose when you want the email to be sent. If your order cycle opens every Monday at noon you may enter to use these days and times. Select Next to move on.

  • Choose whether you would like the email to go to your entire audience (all of your mailing list) or just a segment of it (specific customers who you may have sub-grouped).

  • From this point onwards, add details as you would normally in a MailChimp email or campaign.

You will be directed to add RSS feed and timing for your email updates to customers. Select one of the following feeds: The exact URL entered doesn't matter- the fact that these RSS feeds post every day means that you can use it to trigger a regular email to your customers.

https://www.lemonde.fr/rss/une.xml
http://rss.nytimes.com/services/xml/rss/nyt/HomePage.xml
https://www.theatlantic.com/feed/all/
https://www.politico.com/rss/politicopicks.xml
Mailchimp
here
standard MailChimp advice