A good way of keeping in touch with customers and potential customers is to set up a mailing list and periodically send out newsletters or information about product updates by email. For example, you may wish to send:
a monthly newsletter on the progress of your enterprise, new products, news from producers, etc.
an email notification each time a new sales cycle is launched.
One of the most common tools online today is Mailchimp, so here are some tips and tricks for using Mailchimp to send your newsletters.
Be sure to follow local legal guidelines when storing and processing customer contact information. For EU regulations see here.
Integrating MailChimp with OFN
It is possible to "connect" your Open Food Network and MailChimp accounts. In doing so every new customer who places an order in your shop will automatically have their contact address added to your enterprise's MailChimp contact list.
If you would like us to help you facilitate this automatic link between your OFN and MailChimp accounts please contact your local support team.
Sending a weekly email to customers via MailChimp
A regular email to customers to remind them your next order cycle has just open (or is about to close) can be an effective reminder for them to place an order!